PEOPLE THINK JUST PROMOTING THEIR PRODUCTS/ SERVICES GET THEM CUSTOMERS. IF JUST PROMOTING WOULD HAVE WORKED THEN EVERY BUSINESS IN THIS WORLD WOULD BE SUCCESSFULL BUT THIS IS NOT THE CASE. MARKETING IS MORE THAN PROMOTING. MARKETING IS TO MAKE A NEW MARKET FOR YOUR PRODUCT/SERVICES AWAY FROM YOUR COMPETETOR WHERE YOUR COMPETETOR CAN’T ENTER.
SOCIAL MEDIA
MARKETING BECAME EASIER WITH SOCIAL MEDIA, BUT IT WAS HARD TO GET CUSTOMERS BACK WHEN THEIR WAS NO INTERNET. NOW THERE IS SOCIAL MEDIA WE CAN RELLY ON IT
, IT WAS HARD TO GET TO YOUR TARGET AUDIENCE. GETTING ON TV, RADIOS, NEWSPAPER WERE COSTLY. NOT EVERYONE COULD AFFORD PRESENTING THEIR COMMERCIAL ON BROADCASTING CHANNELS. THEN CAME THE INTERNET AND THE WORLD MADE THEIR CONNECTION THROUGH SOCIAL MEDIA. MOST OF THE PEOPLE TODAY ARE CONSUMING SOCIAL MEDIA AND GETTING IDEAS TO BUY PRODUCT THROUGH IT. AS THE WORLD CHANGES, SO SHOULD OUR WAYS TO REACH OUR TARGET AUDIENCE. TO MAKE THE WORLD YOUR MARKETPLACE –
ADVANTAGES OF SOCIAL MEDIA MARKETING
HELPS IN CREATING ATTENTION TOWARDS YOUR PRODUCT/SERVICES SOCIAL MEDIA
HELP IN DIRECTING THEM TO A PIECE OF CONTENT THAT EXPLAINS WHY YOU DEVELOPED YOUR PRODUCT AND YOUR BROADER MISSION .
HELPS IN CONNECTING WITH YOUR CUSTOMERS .
SOCIAL MEDIA SERVICES
YOUTUBE + Ads
FACEBOOK + Ads
INSTAGRAM + ADS
PINTEREST
TWITTER
LINKED IN
TAKE YOUR BUSINESS ONLINE WITH SEARCH ENGINES
HUMAN BEING NEED INFORMATION AND KNOWLEGE TO MAKE DECISION SO THEY USE SEARCH ENGINES TO GET INFORMATION AND KNOWLEDEGE ABOUT DIFFERENT THINGS.EG – GOOGLE, YAHOO, BRAVE, ETC
ADVANTAGES OF SEARCH ENGINES
YOU CAN MAKE THE WORLD YOUR MARKET PLACE (NO MATTER IF YOU HAD YOUR BUSINESS IN A BAD LOCATION)
EASY TO EDUCATE ABOUT YOUR PRODUCT AND SERVICES
CUSTOMERS REVIEW CAN REALLY HELP YOU UPGRADE YOUR PRODUCT/SERVICES
SEARCH ENGINE SERVICES
SEARCH ENGINE OPTIMISATION (SEO)
IMPROVE YOUR RANKING IN SEARCH ENGINE IN ORDER TO GET MORE CUSTOMERS
NOTE – ( ONLY ABOUT 10% PERCETN OF CLICKS OCCURS BEYOND THE FIRST TEN LINKS, SO YOU WANT TO BE AS HIGH UP ON THE FIRST PAGE AS POSSIBLE )
SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING IS TO PLACE ADVERTISEMENTS ON SEARCH ENGINE LIKE GOOGLE. IT INVOLVES BUYING ADS FOR KEYWORD. EG – WHEN SOMEONE SEARCHES “SPORTS SHOES,” A SHOE COMPANY WOULD BID TO SHOW ADVERTISEMENTS NEXT TO OR ABOVE THE LINK THAT ORGANICALLY SHOW UP.
E-MAIL MARKETING
ANYONE WHO IS USING A PHONE HAS AN EMAIL ACCOUNT. EMAIL ARE VERY EFFECTIVE AND COST FRIENDLY WAY TO SPREAD THE WORDS ABOUT YOUR BUSINESS. WE CAN EVEN LEARN TO MAKE AN AUTOMATIC E-MAIL DRIP CAMPAIGN TO KEEP PEOPLE ENGAGE WITH OUR PRODUCTS.WE CONSTANTLY NEED TO REMIND PEOPLE OF OUR EXISTANCE.
AFFILIATE MARKETING
PROMOTE OTHERS PRODUCTS FOR COMMISSION
HOW CAN IT HELP US ?
CHEAPEST WAY TO MAKE MONEY
CHEAPEST WAY TO GENERATE LEADS BY MAKING OTHER BUSINESSES PROMOTE YOUR PRODUCTS/SERVICES.
LET OTHER BUSINESS ( WITH SIMILAR GOALS ) PROVIDE YOU WITH PRODUCT/SERVICES YOU LACK.
EG – IF YOU SELL TRAVELING PLANS, LET OTHER BUSINESS PROVIDE YOUR GUEST WITH TRANSPORTATION, TRAVELLING GEARS, etc